by Matthew Holden | Mar 12, 2019 | Social Media Marketing, Startups, Strategic Marketing
Forming a startup can be an incredibly rewarding experience, but it will also be an equally stressful one. There will be a lot of moving parts and a lot of uncertainty to go around. But when it comes to your audience, social media is a certainty. Social media is where... 
by Black Opal | Feb 13, 2019 | Strategic Marketing
Fundraising is not easy; even when capital is readily available, let alone in a down market. Nevertheless, every challenge views as an opportunity and the same can be said here. It’s important to keep in mind that when the market is down, everybody will have to... 
by Black Opal | Dec 17, 2018 | Content Marketing, Social Media Marketing, Strategic Marketing
Content marketing can generate numerous benefits for a company. As a form of marketing that focuses on the creation, publishing, and distribution of content to a target audience online, content marketing is used to attract the public’s attention to the brand and... 
by Black Opal | Dec 10, 2018 | Content Marketing, Strategic Marketing
A Customer Relationship Management (CRM) is a tool designed to manage a company’s interaction with its current and potential customers. It makes use of numerous technologies such as data analytics to gather data about the customers’ history and... 
by Black Opal | Dec 5, 2018 | Social Media Marketing, Strategic Marketing
The origin of the term marketing stems all the way back to the 16th century. But back then, however, marketing referred to the process of buying and selling at a market. The term, as we know it today, originated from Adam Smith’s book The Wealth of Nations, but... 
by Matthew Holden | Oct 1, 2018 | Chatbots, Strategic Marketing
For a time, marketers believed that apps would revolutionize lead generation. Unfortunately or not, however, it turns out that this is not the case. As things stand today, the majority of Americans do not download any apps each month – which is a big problem for...