by Matthew Holden | Mar 12, 2019 | Social Media Marketing, Startups, Strategic Marketing
Forming a startup can be an incredibly rewarding experience, but it will also be an equally stressful one. There will be a lot of moving parts and a lot of uncertainty to go around. But when it comes to your audience, social media is a certainty. Social media is where... 
by Black Opal | Mar 8, 2019 | Social Media Marketing, Startups
As of 2018, over 77% of all small American businesses use social media to facilitate crucial business functions such as marketing, sales, and customer service, among others. It’s then safe to assume that social media is playing a more pivotal role in business... 
by Black Opal | Dec 28, 2018 | Social Media Marketing, Startups
Beginning a start-up is no easy task. There are plenty of things that you need to account for, and even then, some may slip through the cracks, and end up coming back to bite you. Nevertheless, as an early-stage entrepreneur, you will also have some of the most fun... 
by Black Opal | Dec 17, 2018 | Content Marketing, Social Media Marketing, Strategic Marketing
Content marketing can generate numerous benefits for a company. As a form of marketing that focuses on the creation, publishing, and distribution of content to a target audience online, content marketing is used to attract the public’s attention to the brand and... 
by Black Opal | Dec 5, 2018 | Social Media Marketing, Strategic Marketing
The origin of the term marketing stems all the way back to the 16th century. But back then, however, marketing referred to the process of buying and selling at a market. The term, as we know it today, originated from Adam Smith’s book The Wealth of Nations, but... 
by Black Opal | Apr 20, 2018 | Social Media Marketing
Instagram has proven to be the marketing platform of the future, catapulting many brands to new heights with millions of followers scrolling every day. Since the social media app allows companies to promote their brand without buying expensive and often ineffective...