by Black Opal | Dec 17, 2018 | Content Marketing, Social Media Marketing, Strategic Marketing
Content marketing can generate numerous benefits for a company. As a form of marketing that focuses on the creation, publishing, and distribution of content to a target audience online, content marketing is used to attract the public’s attention to the brand and... 
by Black Opal | Dec 10, 2018 | Content Marketing, Strategic Marketing
A Customer Relationship Management (CRM) is a tool designed to manage a company’s interaction with its current and potential customers. It makes use of numerous technologies such as data analytics to gather data about the customers’ history and... 
by Matthew Holden | Aug 31, 2018 | Content Marketing, Strategic Marketing
There’s no denying the fact that the world has turned digital. In fact, as of 2017, there were roughly 3.57 billion internet users worldwide or nearly half of the entire population. What’s more, that number has grown by as many as 193 million people from... 
by Black Opal | Apr 20, 2018 | Content Marketing
You’ve got a blog, an email-subscriber list a mile long, and you UTM all of your social media content because this ain’t your first content marketing rodeo. But this isn’t enough for you anymore. No, now you’re ready to refine your strategy, stay current on new tools... 
by Black Opal | Apr 20, 2018 | Content Marketing
LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients.... 
by Black Opal | Apr 20, 2018 | Content Marketing
Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it. In this blog, I will be concentrating on appearing in the actual local/maps listings (as shown...