by Matthew Holden | Oct 1, 2018 | Chatbots, Strategic Marketing
For a time, marketers believed that apps would revolutionize lead generation. Unfortunately or not, however, it turns out that this is not the case. As things stand today, the majority of Americans do not download any apps each month – which is a big problem for... 
by Matthew Holden | Sep 25, 2018 | Chatbots, Strategic Marketing
Modern technology is evolving faster than ever. Driven in large part by a phenomenon known as the Internet of Things (IoT), we are now going through the 4th industrial revolution, aptly known as Industry 4.0. In short, the Internet of Things is nothing more than a... 
by Matthew Holden | Apr 29, 2018 | Chatbots
You’ve probably heard of the chatbot. In fact, you’ve probably used one, even if you didn’t necessarily know it. Chatbots have taken over from mobile applications. They’re the new hype in the tech world, and judging by the attention... ![How to Develop your eCommerce Content Marketing Strategy [With Examples]](https://i0.wp.com/www.blackopal.ai/wp-content/uploads/2018/04/How-to-Develop-your-eCommerce-Content-Marketing-Strategy.png?resize=700%2C400&ssl=1)
by Matthew Holden | Apr 20, 2018 | Chatbots
You already know the advantages of content marketing. Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally. Content also gets linked and drives referral traffic. E-commerce websites can benefit... 
by Matthew Holden | Apr 20, 2018 | Chatbots
Chatbots are the future–you’ve heard it countless times. And while it’s almost a cliche at this point, there’s good reason to believe they are. Despite the many death knells and humorous examples of people posing as bots, chatbots are still... 
by Matthew Holden | Apr 20, 2018 | Chatbots
In companies throughout the world, customer-centric chatbots are quickly-replacing human agents. ‘Chatbot’ has become the buzzword of the year because it delivers a seamless mechanism for leveraging customer satisfaction. Communication forms the...